At menology, there is a relentless passion for making better clothing everyday, and we come up with new designs and patterns every single day. But how do we get the inspiration to design them? and name them as such?
There's a lot of research and market study involved before we dive in on a collection. We sample t-shirts from high end luxury brands and understand how they are crafted and made to provide similar feel and better quality perhaps at affordable prices.
Keeping the target consumer in mind, we make a collection and market them in the same way. Take a look at our new collection Barfi:
Tie-dye prints looks fun, but we wanted to name the collection something everyone likes and can understand so we presented the name Barfi! as they closely resemble these colorful flavours of sweets.
And just like that we present you this delicious collection of tie-dye t-shirts, enjoy wearing them!